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Marketing-Cloud-Email-Specialist

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Marketing-Cloud-Email-Specialist Exam Topics

Email Marketing Best Practices: 15%

  • Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
  • Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
  • Given a customer scenario, differentiate elements of an email that can impact message deliverability.
  • Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
  • Given a customer scenario, apply best practices of communicating with a population.

Email Message Design: 13%

  • Given a customer scenario, recommend email design best practices to implement.
  • Given the desired output functionality, recommend methods for creating responsive emails.
  • Given the desired output requirements, recommend strategies to A/B test email elements.
  • Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
  • Given an email message design, determine the correct use of Approvals.

Content Creation and Delivery: 18%

  • Given a scenario, create and customize an email message to meet a customers need.
  • Given a scenario, send and deploy an email campaign to meet the customer requirement.
  • Given a scenario, know how to manage content needed to deploy a customers email campaign.

Marketing Automation: 19%

  • Given a customer scenario, recommend the appropriate marketing automation solution.
  • Given a scenario to manage customer data, configure the appropriate marketing automation tools.

Subscriber and Data Management: 28%

  • Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
  • Given a customers business requirements, determine how to import data into Marketing Cloud as per best practices.
  • Given a customers business requirements, configure segmentation tools to accurately model subscribers and data.
  • Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.

Tracking and Reporting: 7%

  • Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
  • Given an email campaign, describe the steps involved to analyze the performance results.
  • Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.

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