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Marketing-Cloud-Consultant

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Marketing-Cloud-Consultant questions

Marketing-Cloud-Consultant

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  • Product Type: PDF + Testing Engine
  • Questions: 156 questions
  • Last Update: Apr 19, 2024
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Marketing-Cloud-Consultant

Testing Engine

  • Product Type: Testing Engine
  • Questions: 156 questions
  • Last Update: Apr 19, 2024
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Salesforce Exam Marketing-Cloud-Consultant Questions Answers Test Simulator

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Marketing-Cloud-Consultant Exam Topics

Discovery and Architecture: 16%

  • Provided with a set of business requirements, determine what additional information is needed to design the recommended solution.
  • Demonstrate how to gather requirements in order to put together a data and segmentation strategy for the customer.
  • Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.

Integration: 20%

  • Given a customer use case, demonstrate knowledge of features, viability, and troubleshooting of Marketing Cloud Connect.
  • Articulate how data model will support personalized and relevant messaging and content.
  • Given a customer use case, recommend which extension product(s) addresses the requirement.

Account Configuration: 12%

  • Given a customer scenario, determine the appropriate account hierarchy.
  • Given a scenario, solution issues regarding Reply Mail Management.
  • Analyze the impact of applying Sender Authentication Package (SAP) to a business unit.
  • Given a scenario, demonstrate knowledge of features and troubleshooting of Mobile Studio.

Automation: 20%

  • Given a customer scenario, provide the appropriate automation type and activities that should be utilized.
  • Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

Data Modeling and Management: 21%

  • Given a customer scenario, demonstrate the ability to differentiate when to use standard reports, data views and tracking extracts.
  • Explain the various data objects in Marketing Cloud.
  • Evaluate implications on data model when choosing contact identity

Messaging: 11%

  • Given a customer scenario, describe various ways to individualize message content.
  • Given a customer scenario, determine the appropriate messaging option.

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